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Email Marketing Manager, Consumer

Posted Oct 5

LoveToKnowMedia
Headquarters: Silicon Valley
www.lovetoknowmedia.com

Summary:

Join a fast-growing portfolio of consumer digital media properties that total 30M users per month. If you are looking to directly impact aggressive traffic and revenue targets, then we want to speak with you. We’re looking for a rock star full-time email marketer to lead end-to-end email marketing across all of our properties. This role spans strategy and planning; creative development and production; testing, analytics, and reporting; as well as execution. Recent monetization improvements have increased company revenue by 100%+ y/y, and we need you to get us to the next level. This full-time role is based remotely and reports to the Chief Revenue Officer & Head of Product Strategy.   

Essential Duties & Responsibilities:

  • Build, launch, test, and analyze simple to highly advanced email campaigns.

  • Own end-to-end creation of email campaigns (list segmentation, copy, wireframes, testing, technical execution, etc).

  • Develop personalized transactional, promotional, and informational content strategies that maximize customer retention and subscription up-sell programs.

  • Manage email project workflow: develop schedules; work with cross-functional partners to gather inputs; coordinate production and execution; oversee QA.

  • Create data-driven, dynamic email campaigns and tests that deliver against ROI targets.

  • Drive and optimize key traffic and revenue metrics including CTR, open rates, revenue, engagement and retention.

  • Analyze & report email performance, and leverage learnings to inform campaign planning and optimization.

  • Maintain and ensure high levels of data hygiene and integrity with fast-growing, high-volume lists.

  • Work closely across the entire organization (Product, Engineering, Design, Marketing, Customer Support) to improve email effectiveness.

  • Identify best-in-class tools and build strong working relationships with email vendors.

What you will need to be successful:

  • 5+ years of demonstrated success in email marketing roles, and ideally have successfully built, grown, and optimized email marketing programs at a B2C company.

  • Results-driven with exceptional detail and knowledge around metrics, specifically A/B testing and ROI analysis.

  • Great writing skills with a passion for great copy.

  • Knows email best practices including subject lines, messaging, segmentation, list management, deliverability and CAN-SPAM/anti-spam laws.

  • Strong knowledge of HTML, CSS, and SQL. Technical skills to deep dive with the engineering team to resolve complex issues.

  • Experience working with major ESPs is a must. Knowledge of Adestra is preferred.

  • Ability to operate effectively in an entrepreneurial, fast-paced, and dynamic environment.

  • Self-driven individual who likes to own and optimize programs start to finish.

  • Highly analytical and creative at the same time.

  • Startup experience and Lean/Agile familiarity are a plus.

Why you want this job:

  • The team we’re building - we have a phenomenal team from across the globe and will continue to hire exceptional people that believe in our vision and embody our values.

  • Our progressive working model - the company uses innovative technology and workflow solutions to replace physical offices and face-to-face meetings.

  • The broad exposure you’ll receive - you will own end-to-end email marketing.

  • The impact you will have - this role is arguably the most important hire that we’ll make this year.

About LoveToKnowMedia:

LoveToKnowMedia’s websites comprise one of the largest digital media companies in the US. Our family of lifestyle, educational & outdoor recreation brands provide best-in-class content every month to 30 million unique users and across 100 million page views. The company is 100% telecommuting, in which LoveToKnowMedia’s contributors across the world keep in touch, collaborate and work as a team to get the job done. CEO Howard Love has founded or co-founded over 15 companies, and has invested in over 50 early-stage start-ups including OpenTable (IPO), Trulia (IPO), and HotelTonight. Howard Love is a frequent speaker, and recently published his debut bestselling book ‘The Start-Up J Curve.’ Learn more about LoveToKnow at www.lovetoknowmedia.com.


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Apply for this position

Qualified candidates please send a cover letter and resume to careers@lovetoknow.com.