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Front-end Web Designer

Posted Dec 2

Headquarters: Appleton WI

Optimal is looking for an individual who is driven to create website user experiences that look amazing and encourage action. This individual should have solid experience with website design and UX. Qualified candidates need to have enough HTML/CSS experience to either develop their own product for the web, modify existing developed work, or efficiently facilitate the creation of their design with an experienced developer. This role involves assisting and collaborating with our talented team to create high-quality products that serve the goals we have for our clients.

In addition to serving as a front-end web designer, this individual would also manage their own small set of clients, as well as produce the majority of the work needed for those clients. We call this role at our company a Full-Stack Marketer. Everyone on our team serves the role of a Full-Stack Marketer to ensure we stay connected to the needs of our clients. Where skill gaps occur, or specific expertise is needed, the Full Stack Marketer can utilize our cross-functional team or our network of highly skilled contractors to produce quality work for our clients.

We're looking for an individual who is motivated by achieving success for clients, uses data and experience to drive their decisions, and desires to expand their digital marketing skill set.


We will be looking for a candidate who is a strong designer and has some front development experience:
  • Designer: Create designs optimized for user experience. Collaborate with the team or client to turn ideas into wireframes and prototypes. From these, create polished designs that can be developed.
  • Front-end Development: Translate designs into functional pages or elements, using HTML/CSS on WordPress sites that use Advanced Custom Fields or visual builders like Divi.
  • Client Management: Serve as the main point-of-contact and as the face of Optimal for a specific set of clients. Travel to in-person with clients (1-2/year) and communicate with them by phone and email. Share deliverables and results of our efforts, understand their needs and goals and maintain positive relationships with these clients.
  • Marketing Strategy: Develop & implement strategies and objectives for clients that produce measurable and effective results.
  • Be a Team Player: Fill in where needed, assist the team, and collaborate with a group to be successful. Help the business, as a whole, grow through continuous improvement, candid feedback, quality control and process improvement.

  • Proven work experience as a web designer
  • UX and conversion rate optimization centered design
  • Proficiency in Sketch, Photoshop, Illustrator or other visual design and wireframing tools
  • Front-end Development experience:
  • Working on Wordpress websites
  • Editing/Creating HTML, CSS
  • Experience with data analysis tools: Google Analytics, marketing automation software, heatmap/scroll-map software, A/B testing software, etc.
  • Able to identify and troubleshoot UX problems
  • Proven account management experience
  • Able to share rough drafts of designs with teams and clients
  • Driven to provide strategic solutions for client needs and problems
  • Proven ability to manage multiple projects at a time while paying close attention to detail
  • Able to analyze and interpret data according to client priorities and goals
  • Is a team player; values collaboration, enjoys learning new things and working with people to accomplish goals
  • Values effective time management
  • Excellent listening, negotiation and presentation skills
  • Excellent verbal and written communications skills
  • Asks great questions and is not afraid to ask for help
  • Comfortable with iteration, experimentation, ambiguity, and change (life in tech)


  • Autonomy; you decide and take ownership of how work is completed
  • Flexible work hours
  • Ability to work remote
  • Education and growth potential
  • Generous vacation and extended leave policy
  • Choice of benefit offerings, including HSA contribution, Life, Accident, Long Term/Short Term Disability, Dental, Vision and more.

  • Appleton WI or Continental US Telecommute

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